Should you do your own designing?
You wouldn’t attempt to fly a plane if you haven’t learnt to fly, so why would you attempt to design a print job if you don’t know how to do it? To design or not to design. That is the question.

Your business image is important. Your business card or brochure is usually the first representation of YOU to your clients. So why would you risk cheapening your image with an unprofessionally designed job, hastily slapped together in Publisher, Word or Canva. Check more on this subject on our Raster versus Vector article.

I’ve been in the printing industry now for 40 years, so I’ve pretty much seen it all. However I’m still amazed what people ask me to print. Business cards with grammar errors, low resolution images, and text that is either too large, microscopically small, or off centre.

Then when we refuse to print the job, some people get offended. They say “I’m happy with it, just print it”. The problem is no one ever says “What a crappy design”. They say “What a crappy print job, who printed that?” And the person who did the designing isn’t likely to push themselves out of the closet, so they say Simply Print. So our reputation goes down the drain, for something that’s not our fault.

My advice is to use a graphic artist because graphic artists are skilled at creating magic and giving your business the WOW factor. And please don’t think for a second that Publisher is a graphic arts program, regardless of how Microsoft markets it. If you don’t have the right equipment such as Illustrator, InDesign or Photoshop, leave the job to a professional.

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