In the 19th century, English artist, critic, socialist, and philanthropist John Ruskin made a profound observation that remains relevant in the business world today: “It’s unwise to pay too much, but it’s worse to pay too little. When you pay too much, you lose a little money — that is all. When you pay too little, you sometimes lose everything because the thing you bought was incapable of doing the thing it was bought to do.” This timeless wisdom challenges the common notion that a low price always translates to a good deal. Let’s delve into the dangers of dealing with the lowest bidder in business, and just as importantly, being the lowest bidder.
1. Quality Compromise
Ruskin’s insight emphasises the fundamental principle that paying a low price doesn’t guarantee high-quality results. The common law of business balance, encapsulated by the phrase “you get what you pay for,” underscores the risk of compromising on quality when opting for the lowest bidder. Businesses must be wary of suppliers who offer rock-bottom prices, as this may indicate a compromise on the quality of goods or services.
2. Suspicion and Trust Issues
Opting for the lowest bidder can raise suspicion among clients and partners. When a price seems too good to be true, stakeholders may question the legitimacy of the deal. This skepticism can erode trust and credibility, potentially damaging long-term relationships. In the business world, trust is a valuable currency, and choosing the lowest bidder without careful consideration can lead to a loss of confidence.
3. Value vs. Cost
The Vested model emphasises the importance of a collaborative balance between the product or service and its cost to create true value. Simply focusing on low costs without considering the overall value may result in subpar outcomes. Businesses should aim for strategic relationships where both quality and cost are given due consideration, fostering a mutually beneficial partnership in the long run.
4. Warehouse Mentality Fallacy
The warehouse mentality, which assumes that bigger facilities equate to bigger savings, is a common misconception. Research often reveals that small businesses can offer comparable prices while providing personalised services that larger enterprises may lack. Falling for the allure of a large-scale operation solely based on size can lead to missed opportunities for personalised attention and superior service.
5. Risk Consideration
Ruskin’s advice to “add something for the risk you run” when dealing with the lowest bidder is crucial. Businesses should consider potential risks associated with low-cost arrangements, such as delays, quality issues, or unforeseen challenges. Allocating resources for risk management ensures that the true cost of the project is accounted for, preventing unwarranted surprises down the line.
6. Trade-Offs in the Business Trifecta
The saying, “Price, Quality, Service. You can only choose two,” encapsulates a fundamental truth in business. It suggests that achieving the highest quality and best service at the lowest price is an elusive trifecta. To excel in two areas, one must inevitably make sacrifices in another. This underscores the need for businesses to carefully weigh their priorities and make strategic decisions that align with their overarching goals.
In the dynamic landscape of business, Ruskin’s words echo as a reminder that price alone should not dictate decisions. Choosing the lowest bidder carries inherent dangers, including compromised quality, stakeholder suspicion, and the potential erosion of trust. To build enduring and successful business relationships, a strategic balance between cost and value must be struck. Businesses prioritising collaboration, quality, and risk management over the allure of the lowest bid are more likely to thrive in the long term.
