Simply Print is an authorised Planet Ark collection centre. Used printer cartridges account for a large part of our landfill, and making the effort to recycle them makes a huge difference to our environment. Planet Ark and their recycling partner Close The Loop have just recycled their 15 millionth cartridge since operation.
So what happens to printer cartridges when recycled? Once collected, they are taken to a processing plant and sorted by brand and type. Many of the laser cartridges are sent back to the manufacturers for re-use or re-manufacturing using their components. Any that can’t be re-used are put through a process to remove all iron and aluminium based metals. The end result is the recovery of raw materials which are further filtered, upgraded and then used instead of virgin materials in the normal manufacture of new products. These new products can include new cartridges, but can also include products such as furniture, electronic equipment and even as a base for new roads.
So why recycle your cartridges? Each year over 350 million cartridges are thrown out to landfill and each cartridge can take over 1,000 years to decompose. Over this 1,000 year period, the highly toxic particles do irrepairable damage to our soil. Green house gas emitted from the manufacture of one single mono toner cartridge has been calculated at 4.8 kg. This is only for the cartridge itself and not the toner inside. If all of these cartridges could be recycled, think of the greener world we’d have. So please don’t throw a cartridge in your bin, throw it in ours.
We’ve just uploaded a new video entitled The Art Of Embossing to our website. If you’ve ever wondered how embossing is done, why not have a look at it? We filmed an embossing job from start to finish to explain the process of embossing as well as how the Heidelberg Platen machine works. Just go to the home page or click on Videos.
Letterbox Marketing Success.
Have you ever taken the time to listen to ads from Joyce Mayne, Harvey Norman or Wow Sight and Sound fired info into our faces at a hundred miles an hour. It’s all designed to create a feeling of urgency, and it works.
The same principle goes for your leaflet. You have about two seconds to get someone’s attention before your leaflet ends up in the bin. I can say from personal experience that with letterbox drops, if you get 4% response, you’re doing really well. Realistically, it’s about 2%. So how do you increase the strike rate? A good thing to remember is to keep it short and sweet. “Catchy and bold” is much better than “your life story in fine print”. Consider incorporating a “call to action” like a competition or discount voucher to increase the strike rate.
Until next time, if we can help with anything, please don’t hesitate to call.