Simply Print August 2011 Newsletter

Cartridge Recycling.

Simply Print is an authorised Planet Ark collection centre. Used printer cartridges account for a large part of our landfill, and making the effort to recycle them makes a huge difference to our environment. Planet Ark and their recycling partner Close The Loop have just recycled their 15 millionth cartridge since operation.

So what happens to printer cartridges when recycled? Once collected, they are taken to a processing plant and sorted by brand and type. Many of the laser cartridges are sent back to the manufacturers for re-use or re-manufacturing using their components. Any that can’t be re-used are put through a process to remove all iron and aluminium based metals. The end result is the recovery of raw materials which are further filtered, upgraded and then used instead of virgin materials in the normal manufacture of new products. These new products can include new cartridges, but can also include products such as furniture, electronic equipment and even as a base for new roads.

So why recycle your cartridges? Each year over 350 million cartridges are thrown out to landfill and each cartridge can take over 1,000 years to decompose. Over this 1,000 year period, the highly toxic particles do irrepairable damage to our soil. Green house gas emitted from the manufacture of one single mono toner cartridge has been calculated at 4.8 kg. This is only for the cartridge itself and not the toner inside. If all of these cartridges could be recycled, think of the greener world we’d have. So please don’t throw a cartridge in your bin, throw it in ours.

New Video.

We’ve just uploaded a new video entitled The Art Of Embossing to our website. If you’ve ever wondered how embossing is done, why not have a look at it? We filmed an embossing job from start to finish to explain the process of embossing as well as how the Heidelberg Platen machine works. Just go to the home page or click on Videos.

Letterbox Marketing Success.

Have you ever taken the time to listen to ads from Joyce Mayne, Harvey Norman or Wow Sight and Sound fired info into our faces at a hundred miles an hour. It’s all designed to create a feeling of urgency, and it works.

The same principle goes for your leaflet. You have about two seconds to get someone’s attention before your leaflet ends up in the bin. I can say from personal experience that with letterbox drops, if you get 4% response, you’re doing really well. Realistically, it’s about 2%. So how do you increase the strike rate? A good thing to remember is to keep it short and sweet. “Catchy and bold” is much better than “your life story in fine print”. Consider incorporating a “call to action” like a competition or discount voucher to increase the strike rate.

Until next time, if we can help with anything, please don’t hesitate to call.

Regards
Brett


July Newsletter

Desk Pads Still Available.

As mentioned last month, we have printed two huge piles of desk pads as part of our annual desk pad giveaway. You’ll probably see Brad out and about frantically delivering them. Be quick as they are really popular and won’t last long. If you can’t make it in, contact us through the contact section of this website with your details and we’ll drop one off to you. With a 16 month calender that lists all the public and school holidays, it’s the only planner you’ll need on your desk.

Marketing In An Economic Crisis.

Whenever we are faced with a market downturn, it becomes second nature to want to save money. Just be careful what you try to save money on. By all means cut unnecessary items from your business budget, but be careful if you’re thinking of stopping or reducing your marketing. Some people will look on marketing as a financial burden, but if it’s done correctly, you can take advantage of new customers who are also looking to save money. I am a firm believer in using marketing which can be monitored. One way to do this is to make an offer to your potential customers which requires them to return a voucher or leaflet. At least that way, you can see if it’s working. Do you think Dominos send out vouchers just to save you money? That’s one part of it, but it’s also a great way for them to continually monitor which areas are buying pizzas regularly. Getting in the habit of asking your customers where they got your number is also useful. I have a sheet of paper on my desk with columns. When someone calls, I just ask them where they found out about us and place a tick in the appropriate column, Yellow Pages, Website, Word of Mouth, Newsletter etc. After a while I get a good idea of what’s working for me. The winner for me is Word of Mouth, followed closely by this newsletter.  Yellow pages comes in dead last, thanks mostly to Google……oops, don’t tell Telstra I said that!

Digital v Manual Invoicing.

Computers have really simplified the task of accounting with programs like MYOB and Quicken making light work of bookkeeping. When I first moved to the Sunshine Coast, I was printing three invoice book jobs on average per day. This number has dropped to about five per week with many business people opting to print invoices from their computer. The task of digital invoicing has it’s advantages, but writing invoices manually still makes a lot of sense.

The most obvious advantage applies to tradespeople on the road who perform work at homes and businesses. With computer invoicing, unless you have a printer that works from your car’s cigarette lighter (highly unlikely), it’s virtually impossible to invoice your client on the spot. So your next option is to ask for payment before posting them an invoice. Some people would be O.K. with that promise, but not many businesses will pay before receiving an invoice. So what next? You can post an invoice to them and hope they pay you, or it doesn’t get lost in the mail, or your client doesn’t accidently lose it. We’ve all heard the excuses. The final option is to quickly phone your office and have them email an invoice to the client. That’s also fine, as long as the client has a computer, or your internet isn’t down, or your client’s internet isn’t down, or your client doesn’t delete the email etc etc etc. That’s a few too many “ifs”, “ors” and “maybes” for my liking. I manually invoice my clients and I usually get paid promptly.

The bottom line – If you want to increase your chances of getting paid on the spot, you need to be invoicing your customers on the spot. Whether you do that through MYOB or manually makes no difference to your client. Some of my clients use both manual and computer invoices. They just write an invoice, get paid, and transfer the information to the computer later.

No matter what your requirements, we have the industry knowledge to supply professional invoice, order or quote books personalised for your business. From design to completion, we guarantee a quality product at a competitive cost. Mention this newsletter and you’ll get free artwork and set up costs and four free personalised note pads. Just give us a call and leave the rest to us.

Until next time, if we can help with anything, please don’t hesitate to contact us.

Regards

Brett


June Newsletter

Our New Website.

As mentioned last month, our website is up and running and we’re having a lot of fun with it. WordPress is an incredible program, giving anyone the freedom to edit their website 24/7 from any computer. Adding and removing products and specials, or adding new pages and menus is simple, and allows us to use the website as a marketing tool. The list of features is amazing with a lot of handy plug-ins available. We’ve just added the FAQ section which answers some of the common questions and myths about printing. We’ve made the testimonials section look a lot more visually appealing, (or “funky” as my son Brad calls it) with new Apple iPhone style icons for our testimonials. We also have a new feedback form for you to send your comments. We’re always trying to improve our service to you and making it easy for our clients to provide feedback will enable us to do this. Of course, if you want to give us a testimonial, you can do that online, which means you’ll get a “funky” icon of your logo too.

Petrol Prices.

O.K., this has nothing to do with printing, but it’s one of those subjects that really gets me firing. Can someone please explain to me how petrol stations get away with changing their prices so much, and usually in amazing synchronicity? To explain how unfair (and possibly illegal) this practice is, I’ll try to take what they do and apply it to the printing industry.

A lady walks into my shop on Friday and gets 100 b/w copies for 10 cents each costing her $10. She comes in on Monday and orders another 100 b/w copies and this time the bill comes to $18, so naturally she questions the price difference. I then go into a long-winded story about how toner and paper costs fluctuate regularly together with the rising and falling Australian dollar and interest rates, instability in the Middle East, rising transport costs, blah blah blah. She’s now infuriated and leaves in anger to the printer around the corner. Amazingly the owner says “That’ll be 18 cents per copy today, but if you can wait until Friday, that’s the cheapest day and you’ll get them for 10 cents” This lady is now fuming. “What’s going on here, the guy at Simply Print does the same thing with his prices!” The owner says “Hey lady, don’t blame me. Some guy from the copy company calls me every morning and tells me what to charge and if I don’t charge it, I get my supply cut.” The next thing, Simply Print and it’s competitors as well as the copy company are all dragged into court by the ACCC and fined $20,000,000 for price fixing. So again, someone please explain to me, if I can’t do it, and you can’t do it, how can the fuel industry do it?

Our Rock Solid Satisfaction Guarantee?

These days it’s not enough to make promises so we make the guarantee below to you:

1. We won’t make promises we can’t keep.

2. We will always communicate openly and honestly with you.

3. If you’re not happy with the quality of our work, it’s re-printed free.

We’ve just printed a new batch of desk pads to give away. These are ideal for jotting notes and the handy 16 month calendar makes it a great desk top planner. Feel free to come in and grab yours today. Did I mention that they’re FREE?

Until next time, if we can help with anything, feel free to contact me.

Regards

Brett and Brad


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